Image of Pengaruh Label Halal Gaya Hidup Harga Terhadap Keputusan Pembelian Produk Minuman Bubble Tea (Studi Kasus Pada Millennials Jabodetabek)
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Pengaruh Label Halal Gaya Hidup Harga Terhadap Keputusan Pembelian Produk Minuman Bubble Tea (Studi Kasus Pada Millennials Jabodetabek)

Goal : This study aims to determine how the influence of the Halal Label,
Lifestyle and Price variables on the Purchasing Decision of consumers from the
millennial generation in the Jabodetabek area.
Method : The sample in this study was taken using a data collection method
called purposive sampling. The number of samples obtained was 122 respondents.
This research is a research with a quantitative approach with data analysis
techniques carried out by the method of Structural Equation Model-Partial Least
Square (SEM-PLS) which in data processing using the SmartPLS 3 software.
Fact/Finding : The results of this study indicate that the halal label variable has
a positive and insignificant effect on the decision to purchase bubble tea drinks,
lifestyle variables have a positive and insignificant effect on the decision to
purchase bubble tea drinks and the price variable has a positive and significant
effect on the decision to buy bubble tea

Availability
#
Local Content REF 658.8343 CHA p
16101151
Available
Detail Information
Series Title
-
Call Number
REF 658.8343 CHA p
Publisher
Bogor : STEI TAZKIA.,
Collation
MBS
Language
Indonesia
ISBN/ISSN
NIM.16101151
Classification
658.8343
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Price
Halal Label
Purchasing Decision
Lifestyle
Bubble Tea
Millennials
Structural Equation Model-Partial Least Square
Specific Detail Info
-
Statement of Responsibility
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