Image of Analisis Pengaruh Sertifikasi Halal, Citra Merk, Kualitas Produk dan Store Atmosphere terhadap Keputusan Pembelian Produk (Studi Kasus pada J.CO Donuts & Coffee di Bogor)
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Analisis Pengaruh Sertifikasi Halal, Citra Merk, Kualitas Produk dan Store Atmosphere terhadap Keputusan Pembelian Produk (Studi Kasus pada J.CO Donuts & Coffee di Bogor)

Purpose: This thesis aims to find out whether there is an effect of halal certification, brand
image, product quality and store atmosphere on purchasing decisions at J.CO Donuts &
Coffee in Bogor.
Methods: This research uses quantitative methods with a descriptive approach. The
sampling technique used non-probability sampling by distributing questionnaires to 150
respondents who live in Bogor who know and consume J.CO Donuts & Coffee. This
research method uses multiple linear regression analysis with a significant value of a = 5%
(0.05).
Results: This studi shows that (1) halal certification has no significant effect on purchasing
decisions. (2) brand image has no significant effect on purchasing decisions. (3) product
quality has a significant effect on purchasing decisions. (4) store atmosphere has a
significant effect on purchasing decisions. (5) halal certification, brand image, product
quality and store atmosphere have a simultaneous effect on purchasing decisions

Availability
#
Local Content REF 658.8343 MUH a
16101142
Available
Detail Information
Series Title
-
Call Number
REF 658.8343 MUH a
Publisher
Bogor : STEI TAZKIA.,
Collation
MBS
Language
Indonesia
ISBN/ISSN
NIM.16101142
Classification
658.8343
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Halal Certification
Product Quality
Brand Image
Store atmosphere
buying decision
Specific Detail Info
-
Statement of Responsibility
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No other version available

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