"Objective Method : Azka Dalila Rahmah : S. 21101.01106 : Sharia Business Management : PERFUME BUSINESS PLAN “PERFUME” CANVAS MODEL BUSINESS METHOD : This study aims to design a comprehensive business plan for “Dazelia Parfum”, focusing on the identification of Customer Segments and Value Proposition through the application of the Business Model Canvas framework. The…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using…
"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…
to find information about the influence ofperseptions Of ease, and security on the use of sharia Mobile Bankingservices By muslim Generation Gen Z
"Objective: The objective of this study is to analyze the business plan using the business model canvas method to obtain more accurate results from the Customer Segment and Value Proposition of the business plan to be developed. Method: This study uses a qualitative approach with the Action Research method, which is used to examine the market potential in the area where the business wil…
"Goal :The aim of this research is to analyze the financial performance of sharia banking in Indonesia before & during Covid 19. Methods : The financial performance analysis tools used are CAR, ROA, BOPO, FDR, NPF. Data analysis of the data used is quantitative with a comparative approach. The data source used uses historical reports on sharia banking financial ratios which have been …
"Objectives: This study aims to analyze the effect of Gross Regional Domestic Product (GRDP), Human Development Index (HDI), Gini Ratio, and Islamic Financing on poverty levels in Kalimantan Island during the 2015–2024 period. Methods:. The research method used is panel data regression analysis with the Random Effect Model (REM) approach. The data used are secondary data obtained f…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…