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Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
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- ISBN/ISSN
- NIM.2110101066
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- MBS
- Series Title
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- Call Number
- REF 658.8342 SHO p
Analisis Maqashid Syariah Dalam Regulasi Perlindungan Konsumen Terhadap Produ…
"This study aims to analyze the provisions of regulations for Muslim consumer protection for food products without halal certification in Indonesia and to determine the alignment of these regulations with the maqashid sharia for food products without halal certification. This study uses a juridical normative method. The normative method is used to examine applicable laws and regulat…
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- ISBN/ISSN
- NIM.2310204003
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- HES
- Series Title
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- REF 381.3 DZA a
Analisis Maqasid Syariah Terhadap Pngelolaan CSR : Studi Kasus PT Indocement …
"Goal : This study aims to analyze the management of the Corporate Social Responsibility (CSR) programs of PT Indocement Tunggal Prakarsa in Gunung Putri Village from the perspective of Maqasid Shariah, focusing on the extent to which these programs fulfill the objectives of Islamic law in improving community welfare. Methods : This research employs a qualitative approach with a case …
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- ISBN/ISSN
- NIM.2110204006
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- Series Title
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- Call Number
- REF 658.408 SHO a
Penerapan Hukum Terhadap Tindak Pidana Pada Anak Dibawah Dalam Perspektif Sis…
This study aims to analyze the implementation of legal measures in response to criminal acts committed by minors, viewed from the perspectives of both positive law and Islamic criminal law. Children who commit criminal offenses require a distinct legal approach, considering their status as individuals who are not yet mature, both psychologically and legally. Under Indonesia’s positive legal s…
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- NIM.18104007
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- Series Title
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- REF 345.08 NAU p
Tinjauan Hukum Islam Terhadap Program Gratis Ongkir Dalam Marketplace: Analis…
"Goal : Goal : This study aims to desribe and analyze the implementation mechanism of the shipping program on TikTok Shop and examine its implications from the perspective of Islamic law. Methods : This research employs a qualitative approach using descriptive analytical methods. Data were collected through literature review, in-depth interviews with sellers, buyers, and Islamic law …
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- NIM.2110204007
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- Series Title
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- REF 346.07 ALF t
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
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- ISBN/ISSN
- NIM.2110101013
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- MBS
- Series Title
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- REF 658.872 SAL p
Analisis Pengaruh Literasi Keuangan, Manajemen Resiko, Dan Media Sosial Terha…
"Goal : This thesis aims to analyze the influence of financial literacy, risk management, and social media on investment decisions in the sharia capital market among millennials in Lhokseumawe City. Methods : This study employs a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). Primary data were collected through questionnaires distributed via …
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- ISBN/ISSN
- NIM.2110101096
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- Series Title
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- REF 332.6 ALF a
Green Marketing Dan Islamic Corporate Sosial Responsibility: Pengaruh Brand I…
"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…
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- ISBN/ISSN
- NIM.2110101087
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- Series Title
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- Call Number
- REF 658.82 SYA g
Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
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- ISBN/ISSN
- NIM.2310101092
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- MBS
- Series Title
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- REF 658.8 ALI p
Analisis Hukum Islam Terhadap Praktik Donasi Uang di Alfamart Tanah Sareal (S…
Kualitatif
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- ISBN/ISSN
- NIM.2110204014
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- HES
- Series Title
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- REF 2X4.251 ALA a
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