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The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
- Series Title
- -
- Call Number
- -
The Influence of Celebrity Endorsers, Product Knowledge And Brand Image on Ge…
"This study aims to analyze the influence of celebrity endorsers, product knowledge, and brand image on purchasing decisions for Skintific products among Generation Z in Jabodetabek. With the increasing awareness of the importance of skin care and the development of the beauty industry, Skintific has become one of the popular brands in Indonesia. The research method used is a quantitati…
- Edition
- Volume 6 (4), 2024
- ISBN/ISSN
- NIM.2110101053
- Collation
- 611 - 624
- Series Title
- -
- Call Number
- -
Analysis of Factors Affecting Profit Growth of Sharia Commercial Banks in I…
"his study explores the factors influencing profit growth in Islamic commercial banks in Indonesia, focusing on Return on Assets (ROA) as the dependent variable. The independent variables analyzed include one-month deposits, Capital Adequacy Ratio (CAR), Non-Performing Financing (NPF) Murabahah, Financing to Deposit Ratio (FDR), Operational Costs to Operational Income (BOPO), and Mismat…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101007
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Pengaruh Pengaruh Literasi Konsep Halal, Religiusitas, dan Sikap Konsumen Ter…
Indonesia is the country with the second largest Muslim population in the world, reaching 241.7 million people. With this large population, the domestic market potential for halal products is very promising. According to data from the State of the Global Islamic Report (SGIER) 2023/2024, the amount of halal product consumption in the world is estimated to reach USD 2.4 trillion in 2024. This pl…
- Edition
- Volume 4 Nomor 3 (2025)
- ISBN/ISSN
- NIM.2010103106
- Collation
- 220 – 233
- Series Title
- -
- Call Number
- -
Minat Gen Z Muslim Berdonasi Melalui Digital Payment di Jabodetabek
"This study aims to analyze the influence of Perceived Usefulness (PU), Perceived Ease of Use (PEU), and Intention to Use (ITU) on Behavioral Intention (BI) to use digital payment platforms for donation purposes among Gen Z Muslims in the Jabodetabek area. A quantitative approach was employed using the Structural Equation Modeling (SEM) method with the SmartPLS software. A total of 119 …
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110103007
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Kepercayaan, Religiusitas dan Pendapatan Terhadap Minat Membayar Zak…
This study investigates the influence of trust, religiosity, and income on the interest in paying zakat among the Muslim community in Pekanbaru City. Trust in zakat institutions is defined as the belief that these institutions are professional, honest, and transparent in managing zakat funds. Religiosity is measured as the level of adherence to religious teachings, while income re…
- Edition
- Vol.5 No 10 (2024)
- ISBN/ISSN
- 2747-0491
- Collation
- -
- Series Title
- -
- Call Number
- -
Systematic literature review analisa faktor faktor yang mempengaruhi minat ma…
"The aim of this research is to analyze factors that can influence people's interest in using services in sharia cooperatives, where sharia cooperatives have an important role in the economy after banking. This research uses qualitative methods, using the Publish or Perish application to analyze various journals that already exist on Google Scholar. which includes behavioral research on…
- Edition
- Volume 5 No 9 2024
- ISBN/ISSN
- 2620295
- Collation
- -
- Series Title
- -
- Call Number
- -
Efektifitas Program Pendidikan Magang Dalam Mengembangkan Kompetensi MAahasi…
"This study aims to determine the effectiveness of the internship program in developing student competencies based on the achievement of the profile of graduates of the Faculty of Tarbiyah, Tazkia University. The internship program is a means of experiential learning that supports students in applying knowledge directly in the world of education. This research uses a descriptive quant…
- Edition
- Volume 32, Number 1 2025
- ISBN/ISSN
- NIM.2110308011
- Collation
- 0854-2627
- Series Title
- -
- Call Number
- -
Transaksi E-Commerce Dalam Perspektif Hukum Ekonomi Syariah
"This study analyzes the validity of e-commerce contracts under Islamic Sharia law, focusing on applying traditional contract principles to digital transactions. Employing a qualitative descriptive approach, data were gathered through a literature review, expert interviews, and analysis of online platform terms and conditions. Interactive data analysis was used to understand the contrac…
- Edition
- Vol 6 No 6 (2024)
- ISBN/ISSN
- NIM.2110204010
- Collation
- 3307 – 3321
- Series Title
- -
- Call Number
- -
FAKTOR – FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF MUSLIM GEN-Z SAAT TANG…
Penelitian ini bertujuan untuk menganalisis pengaruh variabel Promosi, Shopping Lifestyle, Religiusitas, Literasi Keuangan Syariah terhadap Pembelian Impulsif di tanggal kembar pada gen-z muslim marketplace Shopee. Penelitian ini menggunakan metode kuantitatif dan jenis data yang digunakan berupa data primer dan data sekunder yang disebar melalui kusioner. Pada penelitian ini, menggunakan tekni…
- Edition
- Vol 9 No 2
- ISBN/ISSN
- 2597 - 8829
- Collation
- -
- Series Title
- -
- Call Number
- -
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