Analisis Pengaruh Nilai Religiusitas, Literasi Halal, dan Pengetahuan Produk …

Objective: This study aims to analyze the influence of religiosity, halal literacy, and product knowledge on the decision of Muslim consumers in the JABODETABEK region to boycott McDonald's products. The research is motivated by the increasing awareness among Muslim consumers of global issues, such as the Israel-Palestine conflict, which affect their consumption decisions. Method: The…