Analisis Pengaruh Harga, Kualitas, dan Label Halal, Terhadap Minat Beli Mahas…

Abstract The aim of this research is to analyze the influence of price, quality and halal label variables on consumer purchasing interest in local cosmetics. The research method applied was quantitative, where questionnaires were distributed to 107 Muslim students from various universities in Indonesia using a purposive sampling technique. Data was collected via Google Forms and analyzed using…