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Strategi Branding Fanshoes Dalam Meningkatkan Sale Bisnis Pada Platform Tiktok
Goal : This study aims to explain and analyze the implementation of FandShoes' branding strategy on the TikTok platform to increase sales rates, as well as to identify practices and strategic elements that contribute to increased consumer interest in purchasing. Methods : This research is descriptive qualitative in nature with a field study approach. Data collection techniques include semi-stru…
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- ISBN/ISSN
- NIM.2110101132
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- REF 658.872 MUN s
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
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- ISBN/ISSN
- NIM.21101.01128
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- REF 658.8343 IRS p
Peran Content Creator Dalam Meningkatkan Branding Restorant "Almaz Fried Chic…
Kualitatif
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- ISBN/ISSN
- NIM.2110409011
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- KPI
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- REF 658.8 ALA p
Stusi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
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- ISBN/ISSN
- NIM.2110101127
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- REF 658.81 ALF s
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
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- ISBN/ISSN
- NIM.20101.01111
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- REF 658.8343 SUT a
Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pe…
Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas pelayanan, dan budaya terhadap keputusan pembelian pakaian muslimah di Pasar Bekasi. Metode : Metode penelitian yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 100 responden yang merupakan konsumen di Pasar Bekasi. Teknik analisis data menggunakan regresi linier berganda dengan bantuan SP…
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- ISBN/ISSN
- NIM.18101116
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- REF 658.8342 LUB a
Faktor-Faktor Yang Mempengaruhi Gen Z Dalam Melakukan Keputusan Pembelian Pro…
Tujuan : Penelitian ini bertujuan untuk Untuk mengetahui dan menganalisis faktor-faktor apasajakah yang mempengaruhi minat belanja gen z terhadap produk UMKM yang ada di e-commerce dan juga mengetahui faktor yang paling signifikan terhadap minat belanja gen z terhadap umkm. Metode : Analisis Regresi Linear Berganda dengan perangkat lunak SPSS 3.0 Hasil/Temuan Penelitian ini dilakukan …
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- ISBN/ISSN
- NIM.2110101126
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- REF 658.84 AUL f
Strategi Pengembangan Usaha Ayam Ras Petelur Cicurug Omega EGG Farm di Sukabumi
Cicurug Omega Egg Farm is a chicken egg farm aimed at meeting the Indonesian people's need for quality animal protein. The reason for establishing this business was the community's unbalanced nutritional status and the limited supply of quality food at affordable prices. This business was initiated to provide fresh, hygienic, and highly nutritious chicken eggs directly from the farm…
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- ISBN/ISSN
- NIM.2110101157
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- REF 338.176 RAH s
Rencana Bisnis "Rumah Main MYCI" Dengan Analisis Bisnis Model Kanvas
"The aim of this study is to identify the customer segments and value propositions of “Rumah Main Myci.” This research is based on the importance of early childhood as a golden phase of a child's development, in which parents play a central role as the first educators (madrasatul ula). However, in today’s social reality, parental involvement in child-rearing has been increasin…
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- ISBN/ISSN
- NIM.2310101012
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- REF 650 KUS r
Analisis Kepuasan Pengguna Aplikasi Byond By BSI Menggunakan Technology Accep…
"Purposes : This research aims to analyze user satisfaction of the Byond by BSI application using the Technology Acceptance Model (TAM). The variables perceived usefulness and perceived ease of use are independent variables (X), while the behavioral intention to use variables and user satisfaction are dependent variables (Y) to see whether the TAM model can analyze application user sati…
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- ISBN/ISSN
- NIM.2110101124
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- REF 332.1068 PRA a
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