Pengaruh Desain Produk Fitur Produk dan Kualitas Produk Terhadap Keputusan Pe…

"This This study aims to determine the influence of product design, product features, and product quality on Samsung smartphone purchase decisions among Generation Z. The research uses a causal quantitative approach with the SEM-PLS analysis technique. Sampling is conducted using purposive sampling with data collected through an online questionnaire distributed via Google Form to 130 Sa…