Pengaruh Label Halal, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembeli…

Abstract This study aims to analyze the influence of halal labels, price and service quality on drug purchasing decisions among students at the Tazkia Bogor Islamic Institute. Considering that the majority of Indonesia's population is Muslim, the halal label is an important factor in product purchasing decisions, including medicines. This research uses quantitative methods by collecting primar…