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Determinants of Intention to Choose Halal Certified Restaurant in West Java
range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultur…
- Edition
- Vol. 05 No. 03 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp.477-488
- Call Number
- -
PENGARUH HARGA, KETENARAN, DAN LABEL HALAL TERHADAP MINAT BELI KONSUMEN PADA …
The halal food industry has experienced significant growth, particularly in metropolitan areas such as Jabodetabek. Halal restaurants are currently in high demand, not only because of their halal certification but also because they guarantee the cleanliness and healthiness of the food they serve. This research aims to examine the influence of price, reputation, and halal certification on consum…
- Edition
- Vol 10 No 1
- ISBN/ISSN
- 2548-561
- Collation
- pp.58-67
- Series Title
- -
- Call Number
- -
Capturing Millennials' Attention: Investigating Influential Factors on Purcha…
This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in B…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- pp.154-169
- Series Title
- -
- Call Number
- -
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